The World
Is Your
Canvas.
Democratize creativity. That was the bar. We didn't want to just tell people what Sharpie Creative Markers could do. We wanted them to feel it for themselves.
The Problem
We claimed everyone is creative. Claims are cheap. So we drove 40,000 miles to prove it.
What Happened Next
40K
Miles on the road.
500K
Markers placed directly into people's hands.
28.7M
Total impressions generated by the influencer push.
Is Your
Canvas.
The Setup
Creative Markers made a bet: that creativity isn't a talent for the few, it's a permission most people never got. A campaign can say that. Only an experience can prove it, one hand at a time, including to the people who'd swear up and down they can't draw.
The Insight
A sampled marker isn't a freebie. It's a dare.
The Solution
A national tour built around the first mark. Forty thousand miles of handing the marker to people who said "oh, I'm not creative," then watching the theory hold. Every stop turned the brand promise into a thing that happened to someone, in person, with witnesses.
The bus pulled crowds. The crowds pulled the rest.
Live demos, real reactions, and a viral chain of advocacy that reached well past the festival fence.
7M
People who saw the Sharpie bus live as it traveled the country.
In-person reach across the tour
28.7M
Total impressions generated by the influencer push.
65 influencers, 3.53M combined followers
13
Festivals on the route. SXSW launch to Art Basel finale.
81K
People turned into Sharpie brand advocates on the bus.
Active product demo, selfie shared
12.2M
Potential social reach when advocates shared their selfies.
150 avg followers x 81K advocates
1,730
Professional artists handed Sharpie Creative Markers to try.
241M
Combined following across those pro artists.
65
Celebrity musical artists with markers in hand.
Carpenter, Post Malone, SZA, 21 Savage, Farruko
44M
Sabrina Carpenter followers reached when she gave Sharpie a shout out.
92 selected pieces. Made by real people on the bus.
These 92 are a selection. Filter by stop.
Promises read flat on a page. Kept in person, they travel. If yours could use the second treatment, we'd love to talk.
Get in touch