Strategic Insight:
For new parents, the transition between breast and bottle is one of the most emotional and vulnerable moments of early motherhood. NUK recognized that what moms seek isn’t just a product, it’s reassurance that nothing will feel more natural than their embrace.

Creative Solution:
We brought NUK’s promise to life by showing that it is “the most natural, like mom.”
A bottle that helps babies move seamlessly from breast to bottle and back again. Instead of scripted ads, we filmed real mothers sharing raw, intimate stories of breastfeeding and bonding, creating an authentic campaign that felt as natural as the product itself.