Nuk logo in red with the tagline "the perfect match" in white

Strategic Insight:
For new parents, the transition between breast and bottle is one of the most emotional and vulnerable moments of early motherhood. NUK recognized that what moms seek isn’t just a product, it’s reassurance that nothing will feel more natural than their embrace.

A happy woman holding a smiling baby with curly hair, against a beige background, with the text "NUK PERFECT MATCH" in red and pink in the top right corner.

Creative Solution:
We brought NUK’s promise to life by showing that it is “the most natural, like mom.”
A bottle that helps babies move seamlessly from breast to bottle and back again. Instead of scripted ads, we filmed real mothers sharing raw, intimate stories of breastfeeding and bonding, creating an authentic campaign that felt as natural as the product itself.

A woman feeding a young child with a bottle, sitting on a chair against a beige background. The image features branding for NUK and the tagline 'Feels like mom.'
A mother embraces her young child while holding a NUK baby bottle, both appearing content and peacefully resting.
A woman with curly hair breastfeeding a baby, promoting NUK Perfect Match bottles, with the text 'Go from breast to bottle and back' on a teal background.
A woman holding a sleeping baby close to her chest, smiling, with a baby bottle in her hand.
Two baby bottles with white nipples, one upright and one tilted, on a light-colored textured surface with a neutral background.
A smiling woman holding a happy toddler, who is sucking on a bottle with a nipple, against a plain beige background.
Two NUK baby bottles, one with a nipple and one with a measurement scale, displayed on a beige surface against a pink background.
A baby being fed milk from a bottle held by an adult.
A smiling woman holding a laughing baby in her arms against a plain beige background.
A woman with curly hair holding a sleeping baby on her shoulder, while holding a baby bottle labeled 'NUK' in her other hand. The woman is wearing a light green outfit, and the background is beige.
Close-up of a woman holding a sleeping baby and a baby bottle labeled 'NUK' in a cozy setting.
A woman holding a sleeping baby close to her chest while holding a NUK baby bottle in her hand. They are both smiling gently and appear to be embracing. The background is beige, and the NUK logo with the words "Perfect Match" is in the top left corne
A woman holding a smiling baby in front of a beige background, with the text 'NUK PERFECT MATCH' in red and pink.
A box containing two NUK baby bottles, one with a silicone nipple and the other with a screw-on cap, along with a pacifier, all arranged on a wooden surface.
A woman feeding a young child with a baby bottle, sitting on a beige armchair against a beige background, with the text 'NUK Perfect Match' and 'Feels like mom' in the top corners.