For babies in their first year, every moment can be a milestone. One of the biggest indicators of healthy development for a child is the transition from bottle, to cup, to food.
Hence the question: How can we show Mom that she can trust NUK during these important moments?
Creative Solution:
With Ms. Rachel on the packaging and in the ADVERTISING,
NUK becomes a brand babies know, and parents trust.
Connect emotional milestones with trusted tools.
