For babies in their first year, every moment can be a milestone. One of the biggest indicators of healthy development for a child is the transition from bottle, to cup, to food.

Hence the question: How can we show Mom that she can trust NUK during these important moments?

Logo for Ms. Rachel NUK with colorful text and playful design elements.
Light blue patterned background with confetti, streamers, hearts, stars, and musical notes.

Creative Solution:

A smiling young child sitting in a high chair, smiling and playing with a teal-colored sippy cup decorated with a cartoon girl and musical notes.
A cartoon girl with brown hair, wearing a pink headband, pink shirt, and blue overalls, smiling with outstretched arms and one leg lifted.
A cheerful young girl with brown hair, wearing a pink headband, pink T-shirt, blue overalls, and pink sneakers with a heart design, waving and smiling.
A happy toddler girl sitting in a high chair during mealtime, holding a fork with food, in a bright kitchen with a window and greenery outside.

With Ms. Rachel on the packaging and in the ADVERTISING,

NUK becomes a brand babies know, and parents trust.

Connect emotional milestones with trusted tools.

Young girl smiling and holding a personalized NUK baby bottle with her name on it.
A young child with curly hair drinking from a clear water bottle with a cartoon character and musical notes on it.
Package of Ms. Rachel NUK learner cups featuring cartoon characters on the bottles with blue handles and clear bodies, set against a blue background on a pink surface.
A smiling young woman holding a toddler girl in her lap, with the toddler drinking from a blue sippy cup.
A young child sitting in a high chair outdoors, smiling and holding a fork with food while looking up. The child has short dark hair and is wearing a peach dress with ruffled sleeves. There is a teal divided plate with food on the high chair tray, an
A young child with curly hair sitting in a high chair, smiling and licking a transparent sippy cup with blue handles and a cartoon character on it.
A woman holding a smiling toddler boy with a sippy cup in a room with a window, a teddy bear, and a dollhouse.
A young girl sitting in a high chair holding a clear baby bottle with blue handles, decorated with a cartoon character singing and music notes, and the words 'Peek-a-boo,' 'Ms. Rachel,' and 'NUK'.
A young child with curly hair sitting in a high chair, holding a blue water bottle and looking to the side indoors.
Young child with red hair, sitting in a high chair, holding a fork and a blue divided plate with cartoon characters, eating a meal of bananas and pink cereal.
A young child with red hair sitting in a high chair, eating from a divided plate featuring a cartoon princess. The child is using a fork to pick up piece of banana, with some pink snack pieces in the plate.