Strategic Insight:
Elmer’s makes the stretchiest slime in the universe! Backed by product superiority and the trusted power of Elmer’s glue, Elmer’s slime goes beyond just stretch, it’s one of the most dynamic, educational, and imaginative toys for kids today.

Creative Solution:
We developed the campaign “Stretch Your Imagination” as a rallying cry for creative, kid-led exploration with Elmer’s slime. From personal customization to toy testing, each challenge invites kids to discover new ways to play, create, and learn—powered by the unmatched stretch of Elmer’s.