Elmer's brand logo featuring a cartoon cow with one eye winking, inside a blue and orange shield shape with the word "ELMER'S" written below.
Colorful graphic text that reads 'Stretch Your Creativity' in bold orange letters with a blue outline.

Strategic Insight:
Elmer’s makes the stretchiest slime in the universe! Backed by product superiority and the trusted power of Elmer’s glue, Elmer’s slime goes beyond just stretch, it’s one of the most dynamic, educational, and imaginative toys for kids today.

Orange melting paper with black background.

Creative Solution:
We developed the campaign “Stretch Your Imagination” as a rallying cry for creative, kid-led exploration with Elmer’s slime. From personal customization to toy testing, each challenge invites kids to discover new ways to play, create, and learn—powered by the unmatched stretch of Elmer’s.

Ad for Elmer's slime toy with a container of glittery purple slime and colorful space-themed graphics, emphasizing quick fun creation.
A young girl in a pink shirt smiling and playing with long, stretchy blue slime in a clear container, set against an orange background with blue paint splashes; Elmer's logo and text promoting creativity.
Blue glitter swirl background with orange banner in the center displaying white text that reads, 'Premade Elmer's Glue for the Ultimate Slime.' The Elmer's logo is in the bottom right corner.
A young boy with spiky hair wearing a pink shirt holding a container of blue slime, which stretches out of the container, against an orange background.
Young girl with curly hair smiling while stretching blue slime.
A hand holding a clear plastic container of slime that is spilling out, with a galaxy-like theme featuring purple, blue, white, and black colors, against an orange background.
Two hands stretching a shiny, iridescent slime with purple and blue hues against an orange background.
Person holding a colorful, elongated, and slimy blob of slime with a galaxy pattern against an orange background.
A young boy smiling while holding a large yellow piece of slime.
A smiling young woman in a pink shirt holding and stretching stretchy slime against an orange background.
Two bottles of Elmer's slime activator products, glitter glue and fluffy slime activator, are placed on a light blue, irregularly shaped surface with a bright blue background.
Hand holding a jar of pink slime with small white beads, against an orange background.
Hands stretching pink slime with white foam bubbles against an orange background.
A young girl with curly hair smiling and lifting pink slime out of a jar of Elmer's glue against an orange background.
A girl with curly hair smiling and holding a long pink slime against an orange background.