Black and white graphic logo for 'Shadow Creative Markers' with a stylized script font for 'Shadow' and bold uppercase font for 'Creative Markers'; a small 'New' label above 'Shadow'.

When Sharpie launched their biggest innovation in 60 years, we invited real people off the street to see what they thought.

What followed formed the basis for a multi-year campaign

Multiple colorful Sharpie markers arranged in a pyramid shape on a red background.

Here’s how we did it