Sharpie Time Square Takeover

On National Creativity Day, we helped Sharpie paint the town bold—starting with the most iconic canvas on Earth: Times Square. We took over the legendary One Times Square, the very building where the New Year’s Eve ball drops, and turned it into a towering tribute to self-expression. With larger-than-life animations of Sharpie Creative Marker strokes exploding across the skyline, we invited the world to witness what happens when creativity refuses to be small. For one unforgettable day, the epicenter of culture became the epicenter of creation—and Sharpie stood at the center of it all.