Paper Mate Takes Over the Inside Out 2 Red Carpet

At the film's World Premiere earlier this month, Paper Mate celebrated what brings the guests joy with a life-size display wall of their thoughts written down with the new Paper Mate InkJoy® Gel Bright! pens. Mirrored in the film, the Emotion, Joy, helps the main character, Riley, focus on the joyful moments, while navigating all of life's emotions.

"We love this collaboration with Disney and Pixar on the release of Inside Out 2 and are thrilled to share with our fans a chance to see the film," said Lina El-Beshbeeshy, Global Brand Director for Paper Mate. "Joy is at the center of the Paper Mate brand, giving our collaboration with the film such a natural and authentic tie to our purpose. We are constantly striving to help all of our fans Feel the Joy today, and every day."

Paper Mate InkJoy Gel is the No. 1 assorted gel pen in the US and earlier this year, Paper Mate expanded its InkJoy collection with the launch of the InkJoy Gel Bright! pens. Featuring vivid ink that pops on light and dark paper, the new pens are designed to inspire writing and drawing in more places and help users Feel the Joy with even more creative self-expression.